Privacy statement

March 15, 2023

It is important to be aware that this Privacy Policy is legally binding when you share your personal data with us. By using our services, you consent to the collection, use and retention of your personal data in accordance with this policy.

The controller of your data is Newcycle AS (928976173, Maridalsveien 15E, 0178 Oslo). If you have any questions or concerns regarding our processing of personal data, please contact our data controller at the following email address:

Privacy policy

We at Newcycle AS value your privacy and take the responsibility of protecting your personal information seriously. We understand that sharing your personal information will require a great deal of trust and we will always treat this information with respect. We will always comply with applicable privacy laws and regulations. This privacy policy provides you with information on how we collect, use, store and protect your personal information.

What is personal data?

Personal data is information that can identify an individual, either alone or in combination with other information. This can be a name, address, email address, IP address, telephone number or any other information that can be linked to a specific person.

What data do we collect?

Depending on how you use our services, we will collect different types of personal data about you. We are committed to ensuring that we do not collect more information than we need to provide the best possible service.

We may collect the following information:

  • Name
  • E-mail address
  • Mobile number
  • Postal code
  • Receipt/sales order
  • Delivery address
  • Payment information
  • Information about your use of Newcycle, such as purchase history, sales history, requests to our customer service, date and time of visit, operating system and browser

Why are we allowed to process your personal data?

We are allowed to process your personal data for the following reasons:

  • We process your personal data because it is necessary to fulfil the agreement between us and you.
  • We process your personal data because it is necessary to provide you with the best possible experience of our service and this is a legitimate interest for us.
  • We process your personal data when required by law.
  • We process your personal data when you have given your consent for one or more specific purposes.

How do we use your data?

We use your data for the following purposes:

  • To create a user profile
  • To identify you, and to protect you from others pretending to be you
  • To create and present digital twins and receipts
  • To deliver the products or services you have ordered
  • To manage payments of products or services
  • To give you tips on maintaining your stuff
  • To manage shipping
  • To show you relevant services
  • To send you updates on new functionality and other changes
  • To improve our customer experience
  • To monitor and improve our services
  • To be able to update you on the status of your orders
  • To assess job advertisements and recruitment

What happens when I activate "Automatically retrieve purchases" in the app?

Once you have confirmed that you wish to retrieve purchases automatically, we start the process of collecting purchase data on your behalf. Your identity is verified either by using your phone number or by logging in via your member account with the retailer in question.

Purchase data is then retrieved from the relevant retailers. Once the purchase data is received, it is stored in your Newcycle user account and digital twins are created where possible.

From now on, Newcycle will be responsible for the collected data and will be the data controller. The retailer in question will remain the controller of the original data.

How do we protect your data?

We take the security of your personal information seriously and have implemented appropriate technical and organisational measures to protect it from unauthorised access, alteration, or deletion.

Who do we share your data with?

We never share personal data with third parties unless it is necessary to perform a service you have ordered. We will never share more information than is deemed necessary to perform the service.

When you transfer a digital twin to another user, any proof of purchase will also be transferred. The proof of purchase may have been obtained automatically from a retailer or by taking a photo of the proof of purchase yourself. Any personal data on the proof of purchase, or in the photo itself, will be available to the new owner.

We do not sell your data and we do not make it available in any way to third parties that do not directly contribute to providing or improving the service to you, unless required by Norwegian law.

We may share your personal data with third parties who process the data on our behalf, such as IT service providers. To ensure the proper and secure processing of your personal data, we will enter into written agreements with such third parties, called a data processing agreement.

We would like to inform you that some of your personal data may be stored outside the EEA, specifically in the United States. This is only in cases where it is necessary to provide you with our services. However, we want to assure you that we only work with service providers that have approved data protection standards and comply with applicable data protection laws and regulations. In addition, we will only store your personal data in the United States if we have a signed data processing agreement that ensures that your personal data is processed in accordance with applicable data protection laws and regulations.

How long do we store your personal data?

We will only retain your personal data for as long as necessary to fulfil the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by applicable laws and regulations. When we no longer need to process your personal data, for example when you delete your user account, we will securely delete or anonymise it.

If you are inactive and do not use our service for a period of 5 years, all your data, including all receipts you have stored in Newcycle, will be deleted. We will notify you well before this happens so that you have the opportunity to recover your data.

In order to comply with the requirements of the Accounting or Bookkeeping Act, it may be necessary to store some of your personal data for longer. In such cases, we will store the necessary data for as long as required by law. This may include information about purchases, payments and invoices. We will restrict access to your personal data when it is no longer necessary to keep it for this purpose.

How can you change or delete your data?

According to the Personal Data Processing Act (Personal Data Act) - Section 2 Information and access to personal data, you have the right to request information and access to the personal data we have stored about you. You also have the right to request that the data be corrected, deleted or supplemented. We will respond to your request as soon as possible and at the latest within 30 days of receiving it. If we are unable to comply with your request within this period, we will give you a reason for this and indicate when we expect to be able to respond to your request.

To correct, delete or supplement your data, you can contact our data controller at the following email address:

Changes to the privacy statement

We reserve the right to update or amend this privacy policy from time to time. Any changes will take effect immediately after they are published in the App or on our website.

Something that is not right?

If you have any questions or concerns about our processing of personal data, please contact our data controller at the following email address:

If you feel that our processing of personal data is not in accordance with what we have described here or that we are otherwise in breach of data protection legislation, you can complain to the Data Protection Authority.

You can find information about your rights and how to contact the Danish Data Protection Agency on the Agency's website: